VISION TO BE THE FIRST CHOICE CHAIN OF ELECTRICAL RETAILERS ONLINE & OFFLINE IN MALAYSIA FOR THE CONVINIENCE IN PURCHASE, PAYMENT OPTIONS, DOOR TO DOOR DELIVERY & INSTALLATION AS WELL AS THE TIMELY SHARING OF 1ST HAND PRODUCTS INFORMATION, OFFERINGS & PURCHASE ENABLED AT THE LOWEST PRICE GUARANTEED, ALL AS PART OF THE UNIQUE “ BEST POINT” SHOPPING EXPERIENCELEVERAGING ON OUR NETWORK OF OUTLETS.MISSION

PEOPLE
BE THE FIRST CHOICE EMPLOYER IN THE INDUSTRY THAT TREASURE TALENTS, OFFER SECOND CHANCE, COMMIT TO TEAMWORK, UPGRADE LIFE STYLE WITH RELEVANT PRODUCT & SKILL TRAINING, HAPPY WORKING ENVIRONMENT, MUTUAL RESPECT AND ACHIEVEMENT DRIVEN REWARD SCHEME.

SUPPLIER
TO BE THE FIRST CHOICE RETAILER TO OUR SUPPLIERS THAT OFFER ON TIME SUPPORT AND STOCK ON DEMAND AT THE MOST COMPETATIVE PRICING WITH TRANSPARENT SHARING OF REAL TIME SALES FIGURE, MEETING OF TARGETS, ON TIME PAYMENT, COST SAVING WAREHOUSE SPACES AND MARKET DRIVEN STOCK ORDER.

CORE VALUE – “CHART”
CUSTOMER FOCUS – HONEST – ACCOUNTABLE – RESPECT – TEAM

Customer Focus

We are committed to ensure the “Customer is always right” when they purchase from us with our understanding of the needs of our customers matching with our extensive knowledge delivered in our signature personal service.

Honest

We stay true to ourselves and communicate fairly with everyone. We act and represent only verified facts and deliver real values in best possible transparency.

Accountable

We stand by our words and actions. We are ready to answer and accept all consequences.

Respect

We work to earn appreciation and always, offer benefit of a doubt to all our team members, our customers and our customers and our suppliers.

Team

We collaborate with our respective strengths and stand by our team members to harness our collective impact.